Difference Between Online Selling and Offline Selling


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What is Online Selling?

online selling

Online selling is a form of e-commerce business that allows people to buy products and services online from the seller through a web browser over the internet.

What is Offline Selling?

offline selling

A form of a business model that allows people to purchase goods and services through a business outlet, who has a physical location.

Let’s discuss some major differences between Online Selling and Offline Selling that help you to make decisions if you are interested in starting a new business.

1. Customer Reach

  • Offline Selling: In offline selling, customer reach will be limited. Because in this business model, you have a physical outlet with one or more locations. Your customers will be the native people.
  • Online Selling: While in online selling, customers will reach you globally. Because in this business model, you have an online store, and customers can search you from anywhere in the world using a web browser.

2. Cost of Setup

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  • Offline Selling: When you think to start an offline business, you must have to buy or rent a space to make an outlet. You have to hire salespersons, you need furniture, manpower for maintenance or so on. The cost of the setup is more.
  • Online Selling: For online selling, you don’t need a physical store. You need an online store for selling, you sign up on the marketplace and pay some registration amount. The setup cost for online selling is less.

3. Operation Cost

  • Offline Selling: For physical outlets, the operational cost will be more. You have to pay rent monthly if you rented a space, maintenance cost of the store, salaries of manpower, electricity bills, etc.
  • Online Selling: For online stores, you have some expenses as well. You have to pay a maintenance cost of web hosting, which is almost 30$ per month. You have to pay a small amount as you are working in the world’s largest marketplace.

4. Availability

  • Offline Selling: In a physical outlet, availability is limited. You set your working hours and days.
  • Online Selling: While in online selling, the availability of stores is 24/7.

5. Feasibility to Operate  

  • Offline Selling: You can only operate from the store. For selling products to the customers, you need to be feasible at the store.
  • Online Selling: Online stores can be operated anytime and from anywhere.

6. Promotion/Marketing

  • Offline Selling: For this type of business, you have limited marketing options and possibilities.

7. Business Expansion

Business Expansion
  • Offline Selling: For offline or physical stores, you can expand your business locally or maximum to some regions.
  • Online Selling: But for the online stores, you can expand your business worldwide.

8. Customer Retention: 

  • Offline Selling: In an offline business, it is easy to retain loyal customers. Because you have customers’ physical support.
  • Online Selling: It is comparatively difficult to retain customers at online stores. In online selling, customer support is virtual.

9. Refund Rate

Refund Rate
  • Offline Selling: In this type of business, the refund/return rate is less. Because customers have physical access to the store, they can try or observe the products before buying them.
  • Online Selling: The refund/return rate of the products is high in online selling.

10. Multi-channel Selling

  • Offline Selling: A seller cannot sell his products on multiple channels.

11. Brand Visibility and Development

Brand Visibility
  • Offline Selling: A seller’s product is visible to a limited audience, and it takes more time to develop as a brand.
  • Online Selling: In this business model, you are working globally. So products are visible on a larger scale and can become a brand in fewer months compared to offline selling.

12. Employees Headcount

Employees Headcount
  • Offline Selling: This business surely needs more employees to manage the store.
  • Online Selling: While for online stores, fewer employees are required to manage work online and remotely.

13. Sales Channel

  • Offline Selling: For marketing, you can use limited sales channels like radio and print advertising.
  • Online Selling: In online business, you may sell products on different multi-channel on social media by email marketing and messaging apps, etc.

14. Performance Analysis

Performance Analysis
  • Offline Selling: To analyze the performance of an offline store, you need more time, and it isn’t very easy.
  • Online Selling: For an online business, stats and figures are updated in real-time. So performance analysis is easier.

15. Trustworthy

Trustworthy
  • Offline Selling: In this business, you can gain mouth-to-mouth popularity that builds trust. It is more significant but on a less reach.
  • Online Selling: In online business, you may get reviews globally to build more trust. And better social media feedback may help you to resolve problems.

Thanks For Reading.

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author

Smith Mathew is a copy editor for SG-educate and writes for the marketing section. He's a former digital marketing and SEO expert specialized in lead generation, Marketing outreach, Social media accounts management, copy-writing services, and Email marketing through lead generation.

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