Online selling is a form of e-commerce business that allows people to buy products and services online from the seller through a web browser over the internet.
What is Offline Selling?
A form of a business model that allows people to purchase goods and services through a business outlet, who has a physical location.
Let’s discuss some major differences between Online Selling and Offline Selling that help you to make decisions if you are interested in starting a new business.
Offline Selling: In offline selling, customer reach will be limited. Because in this business model, you have a physical outlet with one or more locations. Your customers will be the native people.
Online Selling: While in online selling, customers will reach you globally. Because in this business model, you have an online store, and customers can search you from anywhere in the world using a web browser.
Cost of Setup
Offline Selling: When you think to start an offline business, you must have to buy or rent a space to make an outlet. You have to hire salespersons, you need furniture, manpower for maintenance or so on. The cost of the setup is more.
Online Selling: For online selling, you don’t need a physical store. You need an online store for selling, you sign up on the marketplace and pay some registration amount. The setup cost for online selling is less.
Offline Selling: For physical outlets, the operational cost will be more. You have to pay rent monthly if you rented a space, maintenance cost of the store, salaries of manpower, electricity bills, etc.
Online Selling: For online stores, you have some expenses as well. You have to pay a maintenance cost of web hosting, which is almost 30$ per month. You have to pay a small amount as you are working in the world’s largest marketplace.
Offline Selling: In a physical outlet, availability is limited. You set your working hours and days.
Online Selling: While in online selling, the availability of stores is 24/7.
Feasibility to Operate
Offline Selling: You can only operate from the store. For selling products to the customers, you need to be feasible at the store.
Online Selling: Online stores can be operated anytime and from anywhere.
Offline Selling: For this type of business, you have limited marketing options and possibilities.
Smith Mathew is a copy editor for SG-educate and writes for the marketing section. He’s a former digital marketing and SEO expert specialized in lead generation, Marketing outreach, Social media accounts management, copy-writing services, and Email marketing through lead generation.