- By Luis Espinoza
- October 22, 2021
Facebook CEO Mark Zuckerberg announces new ways for Instagram creators to generate more revenue from their Instagram content. This slew of features Instagram is working on will help creators to make money from Instagram.
Marketplaces will be included to help match brand with creators whose content reach their targeted audience. And fits them.
There are already many social media creators and Instagram influencers getting paid for posting sponsored content but this marketplace aimed to help brands discover emerging creators, said Adam Mosseri, head of Facebook-owned-image-and video-sharing services.
“We should be able to help brands find creators that are uniquely aligned with the work they’re trying to do and vice versa,” Mosseri said on an Instagram Live broadcast with the Facebook CEO Mark Zuckerberg.
These features come to the light when the changes were made in the Apple ios ecosystem that will likely make it more difficult for the social media company to target ads to iPhone and iPad users. Facebook can deliver personalized ads to the users more effectively by keeping more commerce and sales directly on its app.
Facebook CEO Mark Zuckerberg also announced creator shops, which would allow Instagram creators to sell goods to Instagram users directly through their profiles on the social network.
The company introduced Facebook shops and Instagram Shops last year as part of a push to bring more commerce directly onto Facebook’s service. These shops enable businesses to sell directly to users. Some top creators, such as Kim Kardashian, already have shops on their Instagram profiles. Creator shops would allow more creators to sell and make money from Instagram.
“That’s been especially important in the last year. A lot of physical stores have had to close during lockdowns, but online stays open,” Zuckerberg said on the Instagram Live with Mosseri. “It can be a more personalized and convenient experience.”
Moreover, Facebook CEO Mark Zuckerberg introduced an affiliate marketplace that will allow Instagram creators to get a commission from the sales of a product that they recommend in their content.
“People look to creators for recommendations about what’s good, especially in the places that they’re the experts on,” Zuckerberg said.
The Facebook executives did not outline when these features will roll out.
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