Google Page Experience Algorithm Update Is About To Launch


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The Google page experience algorithm update 2021 is about to launch in Mid-June 2021. 

Google is delaying the launch of its page experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June. 

Actually, Google scheduled the launch of its page experience algorithm in May but due to the delay site owners have at least another month to prepare. 

Google Page Experience Algorithm Update

The Google Page Experience Algorithm will be in action in mid-June but in search rankings, it will not play its full role until the end of August. 

“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems until the end of August. You can think of it as if you’re adding a flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.”

One of the many reasons behind the gradual launch is to monitor the impact of updates and determine unexpected or unintentional issues. 

When this update rollout, sites shouldn’t expect any drastic changes. Besides, Google says Page Experience Algorithm update will be one of many factors taken into consideration when ranking web pages.  

The rest, we have knowledge about the Page Experience update remains the same as it relates to google search algorithms. Sites should not expect drastic changes when this update rolls out, Google says, as page experience will be one of many factors taken into consideration while site ranking.

Page Experience Report in Google Search Console

As part of the Page Experience update, Google news will have also some changes that will result in more usage of non-AMP content across news.google.com and the mobile apps. To point out AMP content, Google will also remove AMP badges.

Mobile usability:         

In order to qualify for good status, there must not be mobile usability errors in URLs. 

Security issues: 

Any security issues for a site disable all site URLs in good status.

HTTPS usage: 

For a good page experience status, the page must be served over HTTPS to achieve good page experience status. 

Ad Experience: 

There shouldn’t be any use of advertising techniques that create distraction, interruption, or otherwise not conducive to a good user experience. If a site has not a good reputation for ad experience, all pages on the site will be considered as having not good page experience. 

The Experience report will show the percentage of URLs on a website offering a good experience based on an evaluation of the above factors. 

In addition, to gain additional insight into filling the improvement gap, site owners can also use reports to dig into the signal components of the page experience.

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James Robert is a journalist who covers all the social media and tech-related news for SG-educate, the world's largest multimedia news agency. He reports on tech from all over the world, focusing mostly on social media platforms. He has worked as a digital editor and online coverage of global breaking news on tech and big stories, reaching millions of readers across multiple platforms.

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