What is Social Media Advertising | Best Platforms to Use


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Did you know 28% of users spend their Internet time on social media? As time passes businesses realize the power of social media. They rely more on social media to get themselves in front of customers. You can build your profile on social media; it will help you to reach the target audience and earn conversions. 

For small businesses, it’s important to have a presence on some of the more prominent networks, like Facebook, Instagram, or LinkedIn. But if you’ve tried to grow your channels on different social media platforms, you need to know that it’s not as easy as it sounds. While social media is standard marketing practice for larger companies, most small-business owners don’t really know how to use social media for advertising. So, what is social media advertising, and why should you use it? Keep reading to find out!

What is social media?

The term social media describes media that is posted by the user in different forms. Some types of social media are forums, message boards, blogs, images, videos, wikis, and podcasts. Social media platforms include Google, Facebook, and YouTube.

Social media isn’t just for fun. Nowadays, social media is a need to survive in the business world. There are different tricks to using social media to get an advantage, especially when it comes to advertising.

What is social media advertising?

Social media advertising is a way to target audiences on specific networks through demographic information so the targeted audience can see your brand in their feeds. And it works really well when done right. But pushing paid content in front of random social media users isn’t going to immediately work or perform well at all. You have to be strategic with your ad spend, content selection, targeting frequency, and audience demographics.

Marketers and advertisers can promote their brands and stimulate sales through the social networks that users use frequently. With social media ads, not only can you find new audiences, you can find qualified audiences. Social media advertising also helps you to get more bang for your marketing responsibility while reducing the amount of time you personally have to spend on social media. 

How does social media advertising work?

Social media advertising refers to the use of methods and practices of online advertising that target social networking platforms. Social advertising has the potential to give huge conversions and sales at a lower cost. You can see the result from the first day after advertising on social media because it’s very useful. Social media advertising is done with two objectives: 

  • Promote and advertise products and services 
  • Rise brand awareness
Social media advertising has two goals:
  • Establish social media presence over major social media platforms
  • Create shareable content and advertorials.

How social media advertising helps businesses?

Social media advertising helps businesses in these ways:

Increasing brand awareness

Social ads are a prime way to get in front of targeted customers. Social media is probably the best place for increasing brand awareness. Posting and promoting content on your website to social media is a highly effective way to drive traffic to your website and increase people’s awareness of your brand.

Lead generation 

Social media ads are connected to a landing page on your website. Some social media platforms like Facebook, Instagram, etc. allow you to place a landing page right in the ad. Because your landing page includes a call to action (CTA) like “Buy Now”, “Shop Now” and often a form to fill (such as email or phone number), your landing page is how you generate and monitor leads.

Generate sales

Increased leads will naturally boost your sales the more you perform paid advertising on social media. The result of your social media advertising strategy is that the more often people interact with your ads, the more you’ll be at the top of their minds when they feel ready to make a purchase.

You encourage engagement

Social media is the place where people engage with others, including brands. If you want to build lasting relationships, it needs quality engagement to grow, so you need to be interacting with audiences on social media. That means the ads you sponsor need to be what your audience is interested in.

Best platforms for social media advertising

The top 3 social media platforms (at the moment) are Facebook, Instagram, and YouTube.

Facebook

Facebook’s advertising platform is often considered to be overwhelming. But the truth is that with infinite advertising opportunities, it’s easy to manage features that will give results. The ads run on Facebook are incredibly versatile, and you just need to understand that how much you can do with them. You can target almost any audience with a lot of different ad formats. 

To grow your business successfully on Facebook, you need to understand Facebook’s unique opportunities, and how it differs from other social media platforms. Just as you wouldn’t run a radio ad on television, you shouldn’t market on Facebook the way you’d market in a magazine or on your website.

Instagram

Instagram is an ideal platform for brands with products that are visually appealing and easily incorporated into visual media. It has grown into a popular platform for posting selfies, videos, and other different types of content. It’s become a very effective tool for business promotion. This social network is used by over 800 million people worldwide. On Instagram, businesses not only generate brand awareness but also use it for advertising, product promotion, influencer marketing, etc.

There are three ways to advertise on Instagram:
  • Promote posts and stories directly from your Instagram account.
  • Create ads from your Facebook Page and promote them on both Facebook and Instagram.
  • Create ad campaigns in the Facebook Ads Manager to access full targeting capabilities.

YouTube

YouTube is the 2nd biggest platform of social media. It is a platform that’s captivated audiences across the world and caught their attention. Videos are the dominant tool for marketing. From this platform, you can advertise your products and services, you can show your creativity, share videos, etc. It’s also a good source of income for many people.

YouTube channels can drive more traffic and make revenue from it. There is no denying that brands have added a video to their marketing strategy over the past few years, as it becomes ever more popular. The opportunity to reach your audience on YouTube is massive. It’s the most popular social platform among U.S. adults, and nearly 75% of Americans use this platform, compared to the 69% who use Facebook.

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Conclusion:

On a concluding note, social media advertising works in many different ways. The above mentioned are some basic things which social media does for advertisers and marketers. By understanding this you can prepare an effective social media advertising strategy for your brand and boost your business growth. Social media advertising has strengthened the small business owners and entrepreneurs, now they can even compete with other brands too.

If you are looking for any kind of social media advertising service then you are at the right place. kindly get in touch with us for more updates.

If you have any comments, queries, or suggestions regarding this article, please state them in the comments section below.

Thanks for reading.

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author

Henry Faulkner Brittany is a content writer and Experienced Search Engine Optimization Specialist with a demonstrated history of working in the information technology and services industry. He maintains a popular blog about writing and books.

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