In this detailed article, you will understand the pros and cons and types of email marketing. Email marketing is the most effective technique to promote the business through the use of the digital medium. Moreover, It is still the utmost useful method to sponsor the services and products for many good reasons.
What is email promotion and its types?
Promotion through email can be a bit confusing for beginners. Wondering where to start from is a normal question that confuses almost every other person.
Thus, the best thing to do is learn about the available techniques before launching a matching email marketing campaign for your business.
Reminding your customers about the services you have for them via email is “email marketing.” The intention of sending an email to the subscribers is to inform them, drive sales, increase traffic and build a community around your brand.
Types of email promotion:
As far as email marketing types are concerned, that entirely depends on the business’s choice. Hassle-free and cheap tools can help you create an email that will promote exactly what you require without wasting ample time. Brevo (Formerly SendinBlue) is a promotional communication platform that reinforces email marketing tools and additional features like CRM (Customer Relationship Management) and landing page formation.
Types of email marketing:-
The most popular four types of email marketing are as follows:
Email Newsletters:
Always helpful with a small business set up with a huge portfolio. Email Newsletters are meant to provide the subscribers with helpful tools and knowledge about the services and products that the company is providing. All the important announcements are given through the newsletters. This type of email marketing is very compelling in building a strong relationship with subscribers and increase retention.
Retaining emails:
Best for small businesses, these emails are sent for requesting feedback or any offer to the subscribers who aren’t very active. This type of email marketing helps the business to be in connection with the customers every time. The retaining emails are beneficial to hold the hard-won customers.
Attainment emails:
These are for those customers who have chosen to receive information from you but aren’t converted as your customers yet. Through giving various offers, you can easily divert the customers to your services.
Advertising emails:
An exclusive way to drive sales, new signups, new offerings of services and products. This type of email marketing purposes to attract and encourage the target audience to buy a new product or service. Besides, this can also be used to do cross-selling of other products to the present clients-base.
What are the steps of email marketing?
Creating an attractive and powerful email will always help your business to grow. Many brief guides and rational articles have been jotted down to elaborate on how an amazing email marketing campaign can be started. Here are a few basic steps to initiate with:
- Make SMART goals
- Choose an email prototype. Try Brevo to start and create your email template without wasting time.
- Write an attractive email copy.
- Follow the email rules and regulations. This will help you to keep away from spam.
- Revise, take a trial and send.
- Measure the achieved results with the target.
How do I know the best time for email marketing?
There is no fixed time to do email marketing. Depending upon the type of email marketing campaign and arrival of offers you can choose when to do the promotion.
A practical approach is to send an email twice a month. But that again depends upon the content and the services. If your business has the versatility and brings in change frequently then that will be the best time to remind your customers about you.
Is email marketing the best available option?
To be particular in terms of return on investment, email promotion is the best available option for retaining and enticing the customers. Almost 80% of companies use emails to promote their content and use this campaign to raise leads.
Email marketing importance:
To give a boost to your business, different types of email marketing can be applied. Here are some reasons to realize email marketing’s importance and the facilities it gives to your business.
- Keeps you in touch with your customers.
- Real-time reach to the customers
- Easy to measure and adjust
- Approachable to the target audience.
- You can speak of sell and promotion only.
- Everyone Practically uses email.
Conclusion
The use of email marketing as a full-fledged tactic will show positive growth in the ROI of your company. Being a cost-effective and user-friendly technique, no other methods can replace it.
Thanks for reading