Top 2 Award-Winning Software For Email Marketing In 2024

Is email marketing a big priority for your business in 2021? Are you looking for the best email marketing software?

If you want to have an effective marketing campaign, then choosing the right email marketing services can have a significant impact on your success. 

Today we will review and compare the top two award-winning software for Email Marketing in 2024.

Why is it so important to choose the best email marketing software?

Email marketing is one of the most cost-effective marketing strategies for companies. According to the Direct Marketing Association, e-mail marketing gives an estimated 4300 % return on investment (ROI) for companies in the United States. 

Email marketing is simple to handle, gives you complete power, and helps you make direct contact with your customers. It’s important to keep in mind that most of your email marketing success relies solely on the email marketing tools you use because they are responsible for ensuring that your emails are actually sent.

If you don’t have patience, you will have to spend a lot of money on fewer marketing features and awesome email delivery times (which will cost you even more). A good email marketing service should allow you to produce glamorous email newsletters with a simple user interface (ideally drag-and-drop editor).

You can send a lot of emails that are easily customized and targeted without much effort. This is also known as marketing automation.

More importantly, the best email marketing software ensures that your email campaigns do not end up in the spam folder.

Let’s take a look at some of the most popular and best email marketing software’s in 2021.

Brevo (Formerly SendinBlue)

Brevo is a perfect SMS and all-in-one business email marketing software. It is one of the fastest-growing email marketing networks in Europe.

Brevo offers a fully free email marketing service that allows you to send up to 300 emails a day, but all the emails will have their branding. And Brevo’s paid plan starts at $25 a month for Lite. You can also add SMS to your account, but the price can vary depending on your shipping requirements.

It’s an incredibly simple platform to use with excellent tools to produce stunning and attractive emails. Their basic drag-and-drop email editor is suitable for beginners with no expertise with email marketing.

Brevo provides beginner-friendly marketing automation software that helps you send transactional emails, build automated follow-up workflows, and segment users. 

If you want to send bulk emails, it can help select the perfect time using its AI algorithms to ensure the best email deliverability. 

They also improved their premium plan by adding more advanced features such as landing page creator, live chat, sales CRM, and Facebook ad integration. This means that consumers now get more value at the same amount.

Brevo also provides a separate SMTP bulk email marketing service that you can use to operate automatic or transactional emails from the WordPress account.

You don’t need this for email marketing promotions, but it’s a good feature to have if you have a big website and want automated emails based in real-time.

Get Free Account Now with up to 300 emails per day and unlimited contacts.

Getresponse

GetResponse is another common email marketing solution. It’s incredibly simple to use and simplifies email marketing for small companies.

It comes with some awesome marketing automation tools that enable you to build smart, automated campaigns.

With their drag-and-drop creator, you can develop projects, segment contacts, and send any amount of emails for specific groups.

These tools allow you to build successful email strategies to increase your earnings.

You can connect directly with everyone, anywhere, anytime. Expert email marketing has been relied upon by over 350,000+ businesses for over 20 years, with unparalleled delivery to get your message across to the right audience at the right time. We’ve made emails easier than ever with a drag-and-drop editor designed to customize and ease your load. Send easily digestible data based on the order, triggers, and classes that work best for you.

GetResponse responds to every user and provides support by phone, live chat, and email. They have help sections filled with free learning material, including videos, webinars, how-to guides, etc. 

GetResponse offers a 30-day free trial and then only $15 Per Month for the Basic plan.

Get your Free Account Now and target your desire audience.

Final Thoughts: The Best Email Marketing Service

There are plenty of email marketing options out there, and we want to make sure that you pick the best one for your company’s needs. Below is our professional selection:

If you are a company owner who needs an effective marketing automation platform that incorporates email marketing, bulk SMTP communications, and SMS texts, we suggest using Brevo. Their software is simple to use and allows you to handle both email and SMS from a single screen. They also deliver a pretty generous, lifetime free plan that makes them the best free email marketing software. 

If you run an online store/eCommerce website, we suggest using GetResponse because it is the best eCommerce email marketing app. And their customization and automation features are extremely powerful. A lot of our clients using GetResponse for their business websites.

Pro Tip: Get More Email Subscribers, Faster!

Once you’ve chosen an email marketing service for your company, you’re likely to want to start having more email subscribers.

We prefer Chatbot.com, which can help you grow your email list and connect it with your email marketing services. 

Besides chatbot, you can also use Live chat, one of the best ways to expand your email list and connect your live chat app to your email marketing service. We use LiveChat on most of our sites.

Try Collect.Chat Higher Conversion Customers are more likely to connect with the website when you reach out with an active chat.

Bonus Tip: Improve Your Email Deliverability

All the email newsletter resources we’ve shared in this article have excellent email delivery speeds. However, there are few items you can do to make sure the marketing emails are still delivered.

Use a Professional Email Address

Email services like Gmail, Outlook, and others have algorithms that look for spamming activity. One of them is the email address of the sender.

As a business, it is critical that you use a professional business email address (like your name@yourcompany.com) and not a default Hotmail or Gmail. It would help ensure that the email delivery rate is better than the industry average.

Send Targeted Emails Based on Interests

You must optimize your emails based on user segments. Email marketing tools such as Brevo help you quickly group your subscribers into categories such as the most active, non-active, unique topics, custom segments, etc.

This will allow the email marketing strategies to get the highest open rate and click on a rate that is a major factor in the future email.

Email Marketing Software FAQs

Can I do bulk email marketing from my Gmail or Outlook?

In theory, yeah, yes. But this will easily put your email addresses on hold. G Suite and Outlook were not made to deliver bulk emails. Get Professional Email.

Which is the best free email marketing service?

A lot of email marketing services offer free trials for limited use. The best free email marketing service is Brevo because their free plan doesn’t limit the number of subscribers.

What are the 4 types of marketing emails?

• Information Emails.
• Digital Newsletter.
• Product Update.
• Transactional Emails.

Can email marketing help with SEO?

Email marketing has no clear effect on SEO. However, it will help you attract more visits to your website, which can lead to more shares and often backlinks/notes.

Which email Marketing Tool We Recommend?

We Recommend Brevo if you are a beginner because of its User-friendly Interface and ease of use. In contrast, you can also use GetResponse if you are a professional in Business.

We hope this article gives you a clear rundown of the best email marketing services for your company.

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Thanks For Reading 

If You Want to Read A Brief Comparison Between Brevo vs GetResponse . CheckOut here