What products sell the most on Amazon| Amazon FBA


In this article, I’ll navigate you through the complete Amazon FBA for beginners guide and the whole process of how to create and find out what products sell the most on amazon based on the main criteria above: profitability, demand, and competition.

Search Amazon’s product database

Using various tools, you can uncover Amazon’s entire catalog and search the products based on specific filters to narrow down your product ideas with ease. 

Let’s say if you want to explore product opportunities in the pet supplies category then select the category and start adding your filters. If you have no idea which category should be selected then keep reading this article. 

find amazon product

Filters (Remember our basic criteria above: profitability, high demand, and low competition):

  • Price: Aim for $20-50 for profitability.
  • Sales: Aim for at least 300 units per month for demand (~10 sales per day)
  • The number of reviews (for competition): Out of the top 10 lists for a particular product, we want 3-5 of them to have less than 50 reviews.
  • Rating: Choose the products with low star ratings, aiming for a maximum of 4 stars so, this will give you an opportunity to improve the products and beat the competition. 
  • Listing Quality Score, or LQS: Aiming for a maximum of 5 to 7 LQs, find a product with a listing that has room for improvement.

With filters, you can narrow down the list of products with the potentials to explore further. 

What product sells on amazon the most?

The top 10 product categories on Amazon are:

  1. Home & Kitchen
  2. Sports & Fitness
  3. Toys & Games
  4. Health, Household & Baby Care
  5. Beauty & Personal Care
  6. Kitchen & Dining
  7. Clothing, Shoes & Jewelry
  8. Baby
  9. Garden & Outdoor
  10. Tools & Home Improvement

The above categories are largest by the quantity of FBA sellers.

launch product on amazon

Check for IP or other legal concerns

Selling products on Amazon refers to create a real business. It isn’t denied that there are boxes to check and rules to follow, especially when it comes to intellectual property (IP). Amazon thwarts illegal tactics such as “black hat“, including counterfeit products and trademark infringement. So, it is important to make sure that the product you’re producing and selling, you’ve got the right. 

1. Patents

This means you can’t sell anything that is patented because someone else owns the design rights, the way it works, or another basic quality of it.

How do you know if there is a patent? You can know by hiring a lawyer to know if the product has a patent or not. Besides, here are some of the few steps you can take on your own:

  • Google “patent” + [your product idea].
  • Amazon checklist for that product and see if there’s anything mentioned regarding a patent. 
  • If the same product is selling by many other people then it’s unlikely the product is patented because patent holders usually enforce their patents. 
2. Trademarks

A trademark refers to any logo, word, or group of words that companies legally use to promote their brand or product. You can’t put another company’s trademark on your product. For example, If you’re ambitious to sell private label shoe then you can’t ise the name “Nike” or Nike’s logo. 

Moreover, you should prefer to consult the United States Patent and Trademark Office (USPTO) for conducting a trademark check. 

what products sell the most on amazon
3. Other restrictions and liabilities

Before selling, check whether Amazon has put some restrictions or necessary certifications that your product or its categories need.

Also, if you find out what products sell the most on Amazon, then also check whether there are some restrictions or obligations on it or not. For example, the subcategories within Toys & Games in which you need a Children’s Product Certificate (CPC) to sell. 

Pro tip:

If you want to know whether Amazon has some restrictions on the product on not then simply go into Seller Central and create a list of the product. As you walk through the subcategory level, Amazon will notify you whether the product is restricted or not. 

Besides, avoid selling high-risk products such as electronics, body products (cosmetics, lotions, and dietary supplements), and flammable or sharp products.

Consider ease and practicality of sourcing

Especially for your first product, you want to find something that is rather easy to manufacture and send. Keep these variables in mind when limiting your product ideas:

  1. Sourcing: Look for a product that will require simple changes — this means you’ll have fewer details to work out with a supplier and will have more supplier options to choose from.
  2. Shipping: Give preference to the smaller and lighter products because these are easier to ship and choose the sturdy-material to survive the shipping process. Avoid using products that can easily break. 
  3. Importing: You will need to import goods unless you manufacture or sell a product in the same country. Each country has some restrictions on what you can or what you can’t import. If you want information about importing your product, then prefer Freight Forwarding Service.
image 2021 03 08T14 26 23 180Z

Here is an example of a good potential product that we can then dig deeper into:

image 2021

Based on this information, you should continue to do more research into this niche.

Other factors you may want to consider include:

  • Size and weight of the product
  • Ease of sourcing/manufacturing the product
  • Seasonality (ideally, the demand of product throughout the year)
  • Uniqueness (the market is not dominated by an existing brand)

Track products over time to narrow your list

We recommend tracking the maximum listings on the first page of the search results for a given product keyword for at least 2-4 weeks to monitor performance over time. 

Tracking for seasonality is not a biggie, which you can easily see through search volume trends. If you keep tracking the products for several weeks, you can easily know what products sell the most on Amazon.

start product research

Find improvement potential

Your goal is to find a product opportunity with proven demand and profitability — but one in which you can compete. It is important to make your product better and engaging enough to appeal to the buyers looking for unique features. There’s no need to reinvent the wheel, just differentiate yourself enough to stand out. 

Find improvement ideas by examining the reviews and the “Customer Questions & Answers” section of existing product listings. What do customers like or dislike about it? Consider all factors including color, material, size, usability, functionality, packaging, etc.

If you’re ambitious about selling a product, buy the competing products to learn first-hand about any potential pain points you could improve upon. 


We showed you how to find high-demand, low-competition opportunities and shared product research tips to help you find a profitable product to sell on Amazon.

Next Article : How to source amazon product

We learned:

  • What products sell the most on amazon
  • Criteria for best selling products
  • Top Amazon product categories

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