Best Online Advertising Platforms To Promote Businesses


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Online advertising is an effective way of creating brand awareness, generating leads, and increasing sales. But knowing about the best online advertising platforms is necessary for you to handpick ones that can produce the desired results for your business.

Picking the most effective advertising platform for your business can be a difficult task, considering that there is a wide range of options out there. Many businesses rely heavily on online advertising to be able to stand out in the market.

If you are looking for the best platform to advertise online, we’ve compiled a list of best online advertising platforms that you can use to promote your business and convert your target audience into active customers. Not just that, this article also explains how to advertise online which helps businesses to boost revenue.

What is meant by online advertising?

Online advertising is a marketing approach that uses the Internet as a medium to get website traffic, target a particular audience, and deliver a business’ marketing message to customers. 

If you want to increase traction in the digital marketplace, it is essential for you to have the best online advertising channels as part of your marketing plan. The ideal platform for you to advertise your brand will depend on the type of products/services you offer.

How online advertising helps businesses boost revenue?

Businesses invest in online advertising to increase their sales and revenue. Even if a business’s primary online advertising goal is to improve brand recognition or drive website traffic, the eventual aim is to generate a sale.

Online advertising helps businesses target users who are most relevant to the product/service being offered. If you run a range of paid ads across different networks and platforms, not only will it lead to more interest and sign-ups, but potentially more conversions.

In order to reach consumers efficiently and affordably, businesses use a variety of online advertising channels such as social media, paid search, and retargeting. Online advertising helps businesses convert customers and boost their revenue.

Best online advertising platforms

When you are deciding where to place your ads online, keep in mind that each platform holds its own unique audience. Here are some platforms where you can advertise online.

1. Google Ads

Google Ads is a paid advertisement service, which appears in Google search results. It allows you to create online ads to reach audiences through the Display Network and Google AdSense program. It works on the Pay-per-click model and lets you pay every time a visitor clicks your ad. You can get better conversion rates and more traffic with the help of Google Ads. To advertise on popular websites, you can use the Google Display Network which makes Google Ads a great platform for both search and display ads.

2. Bing Ads

Bing operates just like Google Ads although they have a small user base. It is more affordable than Google Ads. Advertising on Bing can bring higher conversions because users spend 36% more on Bing when they shop online from their computers than regular web searchers. 

Bing is a great place to advertise online with fewer advertisers and businesses competing for keywords. You can create custom offers for related keywords. This way your ads can be at the top, bottom, and side of organic searches.

3. Pinterest Ads

Pinterest users are always looking out for new ideas that’s why they easily click on links. Advertising on Pinterest brings awareness, traffic, and engagement. This platform has a pay-per-click framework and good analytics to guide your ad campaign. Pinterest is a unique platform with 300 million users who are highly engaged and the users are mostly females.

Moreover, your paid ads are shown among all the other posts. That’s why ads look more natural and probably less ignored. Most people love Pinterest because it is easy to use. Most advertisers do well there.

4. Facebook Ads

Advertising on Facebook is an effective approach to reaching your target market on the world’s most popular social network. How big is this? To be exact, there are 2.80 billion monthly active users.

In all honesty, that’s quite the sum. Facebook advertising is all about putting your message in front of the proper audience. These are the folks who are most likely to be interested in what you’re selling.

Facebook allows you to set up ads of various kinds such as Image ads, Video ads, Poll ads, Carousel ads, Slideshow ads, Collection ads, Instant Experience ads, Lead ads, Dynamic Ads, Messenger Ads, Stories Ads, and Augmented Reality Ads.

To run an ad campaign on Facebook, you start by choosing your objective, naming your campaign, setting a budget and schedule, selecting a target audience, choosing your ad placement type, and setting cost controls. For best results, it is recommended that you periodically monitor the performance of the campaigns and see how you can fine-tune them over time.

5. Amazon Ads

Amazon is also one of the best platforms to advertise online. It’s the third most popular advertising platform behind Google and Facebook and attracts a massive number of customers. Amazon’s advertising is unique because it uses machine learning to supply its advertisers, with more related traffic. Furthermore, Amazon advertising also uses branding and performance advertising that includes lists, ad formats, and more closely matched targeting capabilities.

Conclusion

Taking advantage of these best online advertising platforms can help boost your marketing efforts.

Where you decide to advertise online solely depends on your marketing goals and budget. So take time to analyze and see what works and what doesn’t.

If you would like professional support in implementing an online advertising campaign, please contact Services Ground today. 

Services Ground is a globally-trusted digital marketing agency that offers services including. But not limited to SEO, social media management, PPC advertising, lead generation campaign management, video advertising, and other effective online marketing techniques. 

Should you have any comments, queries, or suggestions regarding this article, please state them in the comments section below.

Thanks for reading

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Henry Faulkner Brittany is a content writer and Experienced Search Engine Optimization Specialist with a demonstrated history of working in the information technology and services industry. He maintains a popular blog about writing and books.

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