Secrets to creating the best Upwork proposal that wins jobs in 2021


If you want a side income or want to replace your full-time income, then Upwork is an excellent resource. But first, you need to get some clients. When you reach out to a potential client, they want to know why they should hire you for their project instead of other freelancers. If you want to stand out,  you must write a convincing Upwork proposal that strengthens your case.

What is an Upwork proposal?

An Upwork proposal is a message with your application which you send to your potential clients on Upwork in order to explain to them why you are ideal for the job or project. Start by giving your quick and concise introduction. Then explain to them why they should hire you, what they can get from you and how you can solve their problems. This will help generate client interest in your service.

Why are Upwork proposals important?

A single project done right on Upwork can bring you scores of other projects. This platform offers thousands of new jobs every day to people with a variety of skill sets.

Proposals play a vital role in getting you new projects. Your first step is to get the client’s attention and Upwork helps you connect with your potential customers. A well-crafted Upwork proposal is key to convincing new clients to give you work.

If you are successful in building a reputation on Upwork, soon you won’t need to ask for a job. The clients will automatically come and ask for your assistance on different projects. But until that time, you need to work hard to perfect your Upwork proposal and strengthen your pitch.

How to write an Upwork proposal that shines

1.Focus on the beginning:

The opening sentence of your proposal must indicate that you have read the job posting. It is more important than your name appearing in the beginning. Your name is already visible on your profile and giving this information again is redundant & boring.

The more effective way to start your proposal is, “Hi, I just read your job posting and got to know that you are looking for a suitable candidate”.

2. Keep it concise:

Writing a long or detailed proposal can be counterproductive. In this era, no one has time to read long tales, and enormous blocks of text are ignored immediately. Therefore, it is important to keep it short and sweet.

3. Provide solutions to their problems:

Clients are looking for someone who can help them to solve their problems. Also, they want the solution to be delivered quickly. You can tell them how you can solve their problems in limited time by providing them your vision and a project roadmap.

4. Show your work samples:

Clients are highly interested in seeing your previous work samples. If you have done relevant work in the past that was appreciated, you stand a great chance of winning. Therefore, it is important to add your relevant documents, sample work, or some links to your portfolio that show your past projects. Do it around the beginning of your proposal to leave a strong first impression on clients.

5. Separate yourself from other competitors:

You are competing with many other professionals on this platform. Therefore, it is better to stand out from the crowd as early as possible. An introductory video is a great way to do that. You can also link this video to your proposal, so as to enhance its overall appeal.

6. Give solid reasons why the client should hire you:

The Upwork proposal can be a significant starting point for clients. When you are writing your proposal, don’t forget to show the benefits that clients will get after hiring you for their project. You can explain to them how long you have been in the business and highlight the value you bring to the table with your experience.

Landing a new job on Upwork is difficult if you don’t have a powerful proposal. In order to win a job,  your proposal needs to be well crafted, unique, and one that showcases your expertise while remaining in alignment with the client’s business needs. As long as your proposal carries all the necessary ingredients discussed in this article, there’s a high probability that you will be chosen by the client for their new project.


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