- By Steve Smith
- November 15, 2021
A hashtag is a word or short phrase, usually one to three words that beginning with a hash sign (#). Hashtags are used in social media platforms such as Instagram, Facebook, and Twitter to sort posts by topic.
Hashtags are an easy way for users to navigate the topics of their interest. You need a list of your go-to hashtags that you can use with posts to induce engagement, and gain new followers interested in your business.
Instagram has grown into a popular platform for posting selfies, videos, and other different types of visual content. It’s become a very effective tool for business promotion in 2021. The social network is used by over 800 million people worldwide.
On Instagram, businesses not only generate brand awareness, but also use it for advertising, product promotion, influencer marketing, etc. Brand engagement on Instagram, according to an estimate, is 54 times higher than Pinterest, 10 times more than Facebook, and 84 times greater compared to Twitter. 70% of the most used Instagram hashtags are branded. Also, over 75.3% of US businesses plan to use Instagram in 2020 and post an average of 2.5 stories per week. The success of most promotional activities on Instagram is directly or directly influenced by the use of hashtags.
By now, you must be asking yourself “why are Instagram hashtags important?”. Instagram hashtags can make or break your Instagram marketing strategies. If you use them correctly, you’ll get your posts seen by more people who are likely to be attracted to your product or service. Instagram hashtags can help your posts reach a target audience, attract followers, increase engagement, and develop a positive brand image.
When you use a hashtag, your post appears on the hashtag page. If you use a hashtag with your story, it could be included in the relevant hashtag story, which also appears on the hashtag page. People can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they don’t follow you.
The importance of hashtags on Instagram for marketing your business can be gauged from the fact that a post with at least one Instagram hashtag generates an average of 12.6% more engagement than a post without a hashtag. Hashtags give a great advantage to businesses. But brand engagement is not the only purpose that hashtag marketing campaigns serve. Instagram hashtags can also be a great way of building a community online.
As an owner of a business, you can create and use dozens of hashtags to get your posts seen by more people likely to be interested in your products. To keep a record of hashtags, you should organize them well. A standard way is to use an Excel spreadsheet to name and categorize different hashtags. But there is another way as well, which you can implement using the following step-by-step:
If you’re a social media manager at a company or an owner of a small business, you can use the following hashtags to get more visibility on Instagram.
Business niche hashtags: These hashtags are used to show the specific work you do and are narrower than your product or service hashtags. Examples include #cottonbedsheets or #handmadejewellery.
Branded hashtags: Branded hashtags help you make a community around your business. This can be a slogan, the name of a specific product that you offer, or even your business name.
Product or service hashtags: Companies or brands use product hashtags for posts related to their product and service offerings. This will usually be categoric, such as #makeup or #laptops.
Campaign hashtags. If you’re running a sponsored ad, you can use a unique hashtag to keep track of any activity related to the campaign.
Of all the ways to use Instagram for brand awareness and business promotion, hashtags are the most powerful way to target customers. But you should build a hashtag campaign carefully by taking all key factors into consideration. Research your market and use hashtags that precisely describe your products, services, or brands.
Also Read : How To Make money from Instagram