- By Smith Mathew
- September 22, 2022
If you run a small business, having a Google My Business SEO listing is most important for your case. Local marketing with Google My Business comes in particularly handy when you don’t have time or money to invest in an inclusive digital marketing strategy. Google My Business SEO helps you increase your revenue and provide valuable insights about your customers. This article outlines everything you need to know about Google My Business SEO.
Google My Business is a tool that allows you to manage how your business looks across Google Search and Maps. It helps your potential customers to know the physical location of your business. The listings of Google My Business will increase your online visibility. When any customer searches on Google to get information of your business, the information shows in a box that appears in their search results, which is known as a Knowledge Graph. This information includes your location, business name, business hours, and customer reviews.
As Google aims to deliver search results according to the needs of the user, local search has particular importance. A Google study has shown that almost half of the web users carry out local searches. From geographical reference, it is more important for companies they achieve high rankings in search queries. And Google My Business SEO is key for this.
Google My Business has always been important because it’s often the first thing your customers notice when they search for your business. Your Google My Business profile will allow your company to appear prominently in the Google Map results. It also helps trigger your business in the Knowledge Panel as well.
It is free, quick, and easy to set up your Google My Business account.
In order for your listing to be seen by customers on Google, you need to verify your business. Verification is also necessary to manage your business information in Search, Maps, and other Google properties. The verification process helps Google make sure your business information is accurate and that only you, the business owner, have access to the listing.
Basically, you can also use My Business to maintain a Google+page. Contact options for the target group are also available to you, such as chats or hangouts, for example.
Images: You have to use high-resolution image material. Companies also have the opportunity to use the Google Street View service on their company premises.
Categories: It is very important that the categories are selected properly. This helps you determine which keywords are relevant.
Descriptions, contact, and address details: Use all the related data precisely the same as on your homepage.
A profile with Google My Business not only uses SEO but can also be linked to a Google Ads account. This way, locally oriented advertisements can be placed, which display the address of the provider.
There are many ways customers can find your business. Google My Business SEO positions your important business information in front of the eyes of potential customers who are looking for your product, service, or experience. It helps with local SEO, offers a chance to engage with your customers via reviews or posts, and provides useful insights into your customers’ purchasing paths.
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