What is google my business SEO | step by step in 10 mins


featured-image

If you run a small business, having a Google My Business SEO listing is most important for your case. Local marketing with Google My Business comes in particularly handy when you don’t have time or money to invest in an inclusive digital marketing strategy. Google My Business SEO helps you increase your revenue and provide valuable insights about your customers. This article outlines everything you need to know about Google My Business SEO. 

What is Google my business?

Google My Business is a tool that allows you to manage how your business looks across Google Search and Maps. It helps your potential customers to know the physical location of your business. The listings of Google My Business will increase your online visibility. When any customer searches on Google to get information of your business, the information shows in a box that appears in their search results, which is known as a Knowledge Graph. This information includes your location, business name, business hours, and customer reviews. 

Google my business for local SEO

As Google aims to deliver search results according to the needs of the user, local search has particular importance. A Google study has shown that almost half of the web users carry out local searches. From geographical reference, it is more important for companies they achieve high rankings in search queries. And Google My Business SEO is key for this.

Why is Google My Business Important?

Google My Business has always been important because it’s often the first thing your customers notice when they search for your business. Your Google My Business profile will allow your company to appear prominently in the Google Map results. It also helps trigger your business in the Knowledge Panel as well. 

Creating a Google My Business Account

It is free, quick, and easy to set up your Google My Business account

  • Sign in with your Google account 
  • To create a listing, visit Google.com and create a listing for your company
  • Add your business phone number and website 
  • Google will send you a confirmation code
  • After completing that step, you can start filling your entry with information. During this process, Google guides you about many things and gives tips on what a perfect entry in GMB should look like. This includes, for example, answering as many questions about your business as possible.
  • Furthermore, you can add a short description, pictures, and keywords. You should use all of the offered options and enter the information precisely to provide actual value to your potential customers.

How to Verify Your Business on Google  

In order for your listing to be seen by customers on Google, you need to verify your business. Verification is also necessary to manage your business information in Search, Maps, and other Google properties. The verification process helps Google make sure your business information is accurate and that only you, the business owner, have access to the listing.  

How can I optimize my Google My Business account for SEO?

Basically, you can also use My Business to maintain a Google+page. Contact options for the target group are also available to you, such as chats or hangouts, for example.

Images: You have to use high-resolution image material. Companies also have the opportunity to use the Google Street View service on their company premises.

Categories: It is very important that the categories are selected properly. This helps you determine which keywords are relevant.

Descriptions, contact, and address details: Use all the related data precisely the same as on your homepage.

A profile with Google My Business not only uses SEO but can also be linked to a Google Ads account. This way, locally oriented advertisements can be placed, which display the address of the provider. 

Conclusion:

There are many ways customers can find your business. Google My Business SEO positions your important business information in front of the eyes of potential customers who are looking for your product, service, or experience. It helps with local SEO, offers a chance to engage with your customers via reviews or posts, and provides useful insights into your customers’ purchasing paths. 

If you have any comments, queries, or suggestions regarding this article, please state them in the comments section below.

Thanks for reading

author-image
author

Henry Faulkner Brittany is a content writer and Experienced Search Engine Optimization Specialist with a demonstrated history of working in the information technology and services industry. He maintains a popular blog about writing and books.

Posts that we highly recommend you to read

Leave a Comment

Start Receiving Our Free Email Alerts

Sign up for our daily newsletter to get the latest industry news.