- By Hamzakhan
- March 24, 2023
If you’re thinking about creating a website for your business or brand, one of the first things that you need to consider is your domain name. Every website needs a domain name. You should choose a top-level domain name that is easy to find and promote, fits your niche and reflects your brand.
A domain name is an address that you type on your web browser to access a website. The right domain brings in more traffic and helps your business grow. The wrong domain name can be misleading and lead to traffic loss.
If you’re not sure about how to choose a domain name, we have a few tips to help you with this important step.
Here are a few tips to choose a perfect domain name:
When you set up your business and your domain name, one of the first things you need to do is make sure nobody else has chosen the business name you want before you, and that it isn’t copyrighted or trademarked. If it is, it could become very expensive, and you could end up losing the right to the name you chose. So before choosing the domain name make sure you have done your research.
If possible, use keywords that describe your brand and the services you offer. Although keyword-targeted domains are not as important as they used to be, they still help. Try to find a unique, brand-related top-level domain name that clients can easily associate with your business.
If your domain name is long and complex, the risk of mistyping or misspelling it increases. A short and simple domain name helps people remember your domain name. Also, avoid difficult abbreviations just to make a URL shorter.
Extensions are what appear at the end of your domain. Examples of extensions include .com, .net, .org, .edu, .gov. There are lots of extensions. This provides some flexibility when picking your URL. There are some ground rules around some extensions. Like .gov is for government sites only and .edu is for higher education (colleges and universities). We recommend trying first to get a .com for all for-profit businesses and .org for all non-profits. If the .com is not available, think about some of the new generic top-level domains — like .biz or .net
With so many companies out there and the cost of domain names being cheap, you need to make sure your domain name is memorable. It needs to last in a person’s mind after they have lost your business card or heard it from a friend. So having top-level domains that are catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.
Never view your business from a short-term prospect. While it’s wise to choose one of the top-level domains that reflect your industry, don’t be too specific not to leave any scope for growth.
If you use a flexible domain name from the start, you don’t have to move to a new domain even when you change your business. By choosing a domain name, you should keep enough room for upscaling or expanding your business.
A lot of new businesses make the mistake of overlooking the importance of choosing their top-level domain name. But understanding why and how to choose a domain name is a crucial part of success in today’s market. You want your domain to be memorable, and unique.
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