How to sell on Amazon [Step-by-step Guide]


Everything you need to know to start selling on Amazon. A guide on Amazon FBA for Beginners and what to expect from Amazon FBA.

  • Step-by-step guide for beginners
  • Learn selling with Fulfillment by Amazon (FBA)
  • Make money online by starting your own business

Online selling is a great way to start a business and make money.

If you’re ambitious to sell products online then Amazon is the best option for you. Fortunately, the Amazon market is huge, and it’s growing faster than ever as people shift to online shopping for almost any type of product.

  • Approximately 90% of U.S. consumers have shopped from Amazon and 65% use this platform for shopping at least monthly.
  • The number of Americans who are Amazon Prime members is 121.3 million.
  • More than half of Amazon’s $280 billion revenue was fueled by its third-party sellers in 2019.
start selling on amazon

So, it’s a great opportunity for you to become a seller with Amazon’s Fulfillment-by-Amazon (FBA) program. It’s even greater opportunity to work with Amazon FBA for beginners and freshers. With FBA, you can send your products directly to Amazon’s warehouses. When you get an order Amazon stores the inventory and ships your product to the customer (through 2-day Prime shipping) with the complete management of all the customer support. 

To do so, simply you’ve to find the right product and commit some time and effort to care for your business, you can make thousands of dollars per year by selling using Amazon FBA even if you’re a beginner. 

So, how does it all work?

How to sell on Amazon FBA: The basics

  • Amazon business model options
  • Private label overview
  • The Process of Amazon Fulfillment

For becoming an Amazon seller, you simply need a product to sell, a seller account, and a means of getting your product to the customer.

If you want to sell a product or just want to get in the game but don’t yet know what to sell, there’s a business model that works for you to sell on Amazon: How To become an Amazon Seller.

Business model of Amazon

  • Private Label: Create your own product label/brand
  • Wholesale: Buy products in bulk directly from a brand or from distributors with extra stock.
  • Reselling/Arbitrage: Buy discounted products through retailers
  • Dropshipping: Try to buy products directly from a manufacturer who fulfills the order and ships directly to the customer
  • Handmade: Creating/crafting your own products to sell on Amazon

How to sell private label products on Amazon FBA:

You can find or manufactured bulk products with private labels to sell under your own brand. This is the most common method and about 71% of all Amazon sellers prefer to use it. Amazon FBA provides multiple benefits for beginners.

  1. Product research:

Research products that have high demand and low competition on Amazon to find the most profitable opportunity.

product research
  1. Product sourcing:

Find a supplier or manufacturer to create your product at the right cost. The supplier can ship your products directly to Amazon’s warehouses.

  1. Product listing:

Create a listing(s) for your product within your Amazon seller account and brand your product.

  1. Listing

Launch and advertise your product to stand out among Amazon’s catalog of millions of products and rank in the product search results.

5. Sales management:

Monitor your inventory and sales, and scale your business to keep those profits coming in!

6. Launch

In short, your job is to find the best product that will sell on Amazon. After a customer orders your product, Amazon takes over.

launch your amazon product

What Amazon does:

1. After receiving your products (from you or your supplier) Amazon stores them in one or more of their million-acre fulfillment centers. These products are stored in the massive warehouses run by robots and Amazon employees.

2. When a customer places an order on Amazon for your product, Amazon automatically processes the transaction.

3. Amazon picks your products and puts them on their warehouse cabinets, packs them in an Amazon box, and shipped them to the user.

4. It manages communications with the customer, including shipping notifications and reviews, tracking, and even returns.


Amazon sales are a great way to build a business and make money online. In this chapter, we explored various options for selling on Amazon and how do I get started with Amazon. 

We learned:

  • Amazon business models
  • What is FBA
  • How to sell private label

Read Chapter 2 What to sell on Amazon

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