How To Use SEMrush To Improve SEO In 2022


SEMrush is a very powerful SEO tool that specializes in keyword research, competitor analysis, Google Ad campaign optimization, and all other local SEO services. It gives you access to that data you have never had before and allows you to discover what you can do to improve your site’s SEO. Thanks to SEMrush to identify new growth opportunities and optimize content to drive more traffic from search engines. 

In this article, we’ll examine how to use SEMrush to improve SEO of your site and crush your competition.

How To Use SEMrush To Improve SEO

There are different ways of using SEMrush to improve your site’s SEO:

Identify Your Competitors

One of the key aspects of SEO is identifying the competitors in your niche. It doesn’t matter which industry you belong to; you’ll have plenty of brands to compete with and learn from.

There’s no better tool than SEMrush to map your competitors. SEMrush provides you with the most accurate data of your competitors, so you can start working on your strategy right away. It is the only tool that provides precise data. Otherwise, the data obtained by other tools can sometimes be inaccurate.

To identify your organic competitors, just enter your domain in the SEMrush search box and navigate to the “Main Organic Competitors” column in the overview report. You’ll find your top 5 organic competitors here. These are the domains you’re competing against on Google for the same keywords. 

Backlink Research

If you are planning your SEO campaign, then you should never ignore link building, as off-page SEO is one of the key elements of the SEO process. And this is something that SEMrush can help you with.

When implementing off-page SEO, it is always a good idea to start with a backlink audit to evaluate the current link profile, the number of backlinks, referring domains, and toxicity score.

It is valuable to analyze these reports regularly to find all rejected, removed, lost, and found backlinks as well as to measure the types of links (text, image, frame, follow, no follow, sponsored), or categories of referring domains. It would be impossible to list all the data that SEMrush offers for backlink analysis.

Competitor comparison is a great idea to fill in your backlink gap. Select the Backlink Gap tool and enter your competitors to find prospects for your website. SEMrush will generate you a report where you can see which domains your competitors have backlinks on. This way, you can discover how to improve your link-building process.

Rank Tracking

If you want to measure your Local SEO services. SEMrush offers a simple solution to track the website traffic you receive from your keywords. You can start this by simply going to the position tracker section. Enter your domain name and the keywords you’re tracking. You’ll receive a report showing you how your website is ranking for the keywords.

It’s recommended you do this regularly to ensure your SEO efforts are successful. SEMrush can send you emails that inform you of your rank tracking process. Many websites also use the Rank Tracking tool for competitor research. This way, you’ll know if your competitors are ranking better or worse for the same keywords.

Create SEO-friendly content

SEMrush’s Content Marketing Toolkit is a great place to get new content ideas and convert them into SEO-friendly articles. Enter your target keywords, and then SEMrush will immediately dig into their database to show content matching your request.

You can click on each card to view its Keyword Difficulty, search volume, and related questions. In the top-right corner, there are options to collect more topic ideas and schedule the task. Choose the ‘Create SEO template’ option to get suggestions regarding related keywords, backlink sources, etc.

PPC Analysis

SEMrush’s PPC analysis tool is highly reliable for conducting PPC keyword research. It can help you discover the best keywords that you can use in your PPC for maximum visibility.

By using the keyword research tool, you can scrape off the duplicate keywords or cross-group negative keywords that might be challenging your budget. SEMrush also gives you access to live ad copies that you can use to optimize your CTAs, incorporate keywords, and more.


How to use SEMrush to improve SEO? So the answer is that SEMrush has played a key role in improving online visibility for various websites over the years. It’s a complete Local SEO services platform that eliminates the need for some other tools, such as social media scheduling tools. Keep in mind that if you want to take your business to the next level, search engine optimization is going to be an important factor.

If you have any comments, queries, or suggestions regarding this article, please state them in the comments section below.

Thanks for reading.

Also Read: What is the difference between Screaming Frog & SEMrush?


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