- By Javeria
- January 10, 2024
Comparison between 2 Powerful email marketing tools Brevo (Formerly SendinBlue) vs GetResponse. According to the Direct Marketing Association, an Email marketing strategy is relatively inexpensive to deploy and allows marketers to deliver messages around the clock. The best part is that it allows marketers to measure responses accurately.
Email marketing is probably the first thing that comes to mind when comparing the marketing automation tools, Brevo (Formerly SendinBlue) vs GetResponse. By now, digital marketers and entrepreneurs are fully cognizant of both soft-wares for their email automation features. One reason for email marketing tools’ popularity is that it gives full control and establishes direct contact with a targeted audience.
Fair enough. But, in this article, we’ll discuss Brevo vs GetResponse because these email marketing tools go way beyond email marketing. It is important because a lot of your success entirely depends on the emails you send and the Email marketing software you choose. Then, it will be their responsibility to keep you aware of your recipient.
Most of the world’s population uses email, which is more than 50% of the population. Email marketing is a strong and best way to connect with your target market.
Digital marketers and entrepreneurs use different marketing tools, but when we talk about Email marketing, Brevo vs GetResponse are two broadly used email marketing tools.
These two tools have made our lives easier in terms of digital marketing. These tools have many other useful features that are not limited to just email marketing. Just have a look at it to find out which tool is highly recommended.
Brevo and GetResponse are almost the same, but some noticeable differences make one tool better than the other. The core difference between these email marketing tools is as follows:
Well, SendinBlue is not just a basic email marketing tool. It has SMS marketing, CRM, social media advertisement, and landing pages other than email marketing. In contrast, GetResponse has email marketing linked with webinars, landing pages, CRM, Sales Funnels, and many other features.
Let’s compare both email marketing software in detail. Brevo (Formerly SendinBlue) vs GetResponse.
| Brevo | Getresponse | |
| Beginning | As we know, SendinBlue was launched in 2012 when all of the other familiar email marketing tools were doing well, including GetResponse. So it was a prediction that SendinBlue would not stand for long. | The reality that exists, SendinBlue can never beat GetResponse in age and experience. Because GetResponse started in 1998, and it has more than a decade’s experience in digital marketing and email automation. |
| Ground | The main reason behind the success of SendinBlue was its low budget with amazing services. This is what the competitors were not able to offer. | The slogan of GetResponse is “the world’s” easiest email marketing software to use.” And it has simplified autoresponders, sending emails, making lists, online surveys, and newsletters. |
| Goal | SendinBlue made its place in the competition and made its value among the top email marketing tools within a few years. | GetResponse has made itself a dense marketing solution over the years. It is a composition of CRM and online marketing (email marketing, sales funnels, webinar hosting, and landing pages). |
| Achievement | SendinBlue has almost 100,000 users across 160 countries to this date and is still gaining more positive reviews and appreciation from users. | It has had great achievements over the years. GetResponse has 350,000 users worldwide, and almost 1 billion people subscribe to GetResponse every month. |
The thing that overtakes GetResponse is the free package of SendinBlue. You can use this email marketing tool for free as long as you exceed 300 emails a day. After this limit, you have to take the premium package.
If you can manage the limited contacts in the free plan, you can get further benefits. You can arrange limited contacts in the subscriber’s list through customized signup forms done by the SendinBlue innovative segmentation tool. While in marketing campaigns, free users can use basic email automation.
This tool’s ease does not depend on the pricing plan you choose, and you will get a smooth and easy user interface on SendinBlue. The website has several marketing automation tools, and many users, even beginners, use them, so keeping this in mind, user interaction is simplified. It helps beginners and new users to understand easily while using it—the menus and tools to use with explanatory labels.
To make users feel more comfortable, it is made in such a way that users can personalize their own tools according to their desires. Users have the option to turn off the functions that they are not using and add the ones they need more on the navigation bar. Other plugins can also be added to SendinBlue, like CRM or e-commerce marketing tools.
GetResponse offers a free trial of 30 days; after a free trial, it will cost you to use it for longer.
The free trial plan offers you to try all the tools completely before you buy one. Besides, the user interface is straightforward. Every tool is organized in its place. It makes the users quickly get habitual to it. The tools are easy to use, especially when users use them in custom mode.
Overall, you will find GetResponse easy to use. You can import contacts, build campaigns, and all that stuff with ease. However, automation tool usage might be a bit difficult.
Brevo (Formerly SendinBlue) has made life easier for users while dealing with a large audience. It takes a lot of time to send emails to each of them, but with the use of SendinBlue, users can send hundreds of emails in a day. Make a customized template, and then enter some customizations you want to make for each of them.
SendinBlue will edit each one for you and then email them to the targeted audiences. You will receive customized emails for each client. You don’t need to write emails over and over again.
Email marketing software works more effectively when you are well-known about the appropriate timings. Brevo also allows you to schedule timings, and your emails will be sent to the targeted audience at the scheduled time.
GetResponse is also very user interactive as Brevo, but it isn’t easy to use for beginners. But once users become familiar with its email marketing strategies, it will be just a piece of cake.
When you learn to use it, you can do more with GetResponse than just basic emails. It has tools for welcome emails, transaction emails, abandoned cart emails, email newsletters, and other such email marketing options.
Brevo (Formerly SendinBlue) has a built-in feature Drag & Drop that can help users to create custom emails. You can set and design email templates according to your business requirements.
Brevo has more than 70 templates, and you don’t need to start all over again. You can use these built-in templates to customize your emails. You can use these templates and then add some changes to the professionally made templates per your own requirements.
The customization of email is not a hard task. You just need to drag and drop the elements you want in it, make changes to the sizes, upload media files, and any other changes.
GetResponse is the same as Brevo, but it has a large variety of templates. It has above 500 already built-in templates with different colors and layouts. You have a wide variety to choose the templates that suit your requirements.
With this wide variety of templates, you can select a unique layout for every campaign. It will keep the audience engaged.
In Brevo, there are some restrictions for editing and customization, but in GetResponse you have endless editing options. You can introduce buttons, change layouts, and change the font size and color of your content. However, this is a time taking process.
It has advanced segmentation tools that can help you to group your contacts, and its marketing automation software manages all the workflow of emails that you will send to your customers.
Brevo interface is user-friendly, beginners and even the experienced can use it in an easy way. SendinBlue has 8 built-in workflow templates that help the users to complete the action easily, just choose the plan that fits your requirements, do some basic changes, and you are ready to go.
GetResponse has an advanced drag and drops editing option in automation that is not in SendinBlue. By using GetResponse, you can design detailed workflows using conditions, actions, and filters. Conditions specified for automation while actions deal with the automation tasks that need to be completed by the system and Filters deal with blocking out or arranging the contacts.
Brevo Free plan– $0 per month, offers unlimited contacts and 300 emails per day.
Lite plan – $25 per month, if you paid annually then you will cost $22.50 per month. In lite plan include no daily sending limit but 40,000 emails per month.
Essential plan – $39 per month, if you paid annually, then it will cost $35.10 per month. The essential plan includes having no SendinBlue logo at the end of each email. It offers 60,000 emails per month.
Premium plan – for $66 per month, if you paid annually, then it will cost $59.40 per month. The premium plan has multi-user access, chat options, marketing automation, landing pages, Facebook ads, and all the essential plan features.
Enterprise plan according to your requirements. All the premium features, with priority support and a dedicated manager, are offered in the enterprise plan.
Email Marketing Basic plan$15.58 per to $441.98 per month for 1000 and 100,000 contacts, GetResponse offers selling products online, one sale funnel, Facebook ads, unlimited lead funnels, unlimited automation templates, landing pages, autoresponders, and email marketing.
Marketing Automation $48.38 per month to $491.18 per month for 1000 and 100,000 contacts that offer five webinar funnels, five sales funnels, three users, contact scoring and tagging, CRM, webinars of 100 people, five workflows automation builders, and include all basic plan features
E-commerce Marketing $97.58 per month to $573.18 per month for 1000 and 100,000 contacts, which offers unlimited webinar funnels and sales funnels, five work together with users, webinars with a maximum of 300 attendees, unlimited automation builders, paid webinars, and all the plus plan features.
Let’s discuss the conclusion, in my point of view, Brevo (Formerly SendinBlue) is a better option for you if you are a beginner. Even if you are not a beginner and you have a medium-sized business, you should prefer Brevo because it is users friendly and you can easily understand all of its functions.
Brevo (Formerly SendinBlue) allows you to pay per email and not per subscriber, and this is important for beginners. It is definitely better than GetResponse because it is easy to use for everyone.
Instead, GetResponse is more suitable for high-level automation. It is specially designed for those people who are already into e-commerce for a while.
Thanks for reading.
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Sheraz Faisal is an experienced SEO Content Writer who has been crafting engaging and optimized content for 3 years. In his free time, Sheraz enjoys reading and learning about new topics that can enhance his writing skills. This dedication to continual learning and personal development enables him to bring fresh insights and perspectives to his work, delivering content that is both informative and engaging. This dedication to the craft is a testament to his passion for writing and his drive to always improve.
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