Top SEO Tools and Their Pros and Cons


Search Engine Optimization or in short – SEO, has become a key ingredient for success as far as online businesses and websites are concerned. To be able to rank your website on the biggest search engine i.e. Google gives you a big edge over your competitors. To make things easier for us and more efficient, there are numerous SEO tools out there available to us. In this article, we will discuss why we need SEO tools, and what are the top SEO tools to use alongside their pros and cons.

Table of Contents

1. Why Use SEO Tools

2. Top SEO Tools

3. Ahrefs

4. SEMrush 

5. SpyFu

6. Conclusion

Why Use SEO Tools?

SEO tools save us from tedious keyword research and analysis of data, which can sometimes take up a lot of your time. 

Having access to such tools will not only help you plan a strong SEO strategy but also tell you what your competitors are doing to make themselves more discoverable on search engines. 

You can identify keywords that you might not have even thought of before. 

For that very purpose, it is important to have access to easy-to-use, reliable, and accurate SEO tools. 

In this article, we have put together a list of top SEO tools for you.

Top SEO Tools:

1. Ahrefs

Ahrefs is the go-to choice for keywords as well as the most recommended SEO tool in general, hence it tops our list of top SEO tools. The fact that it is the largest website crawler after Google itself makes it the ideal tool for many SEO experts.

Ahrefs aids SEO experts with its Site Audit feature. This tool highlights the different areas of your website that need improvements in terms of SEO.

From a competitor analysis perspective, you will most likely use Ahrefs to determine your competitor’s backlinks so you can use them as your own brand’s starting point.

The Pros:

+ You get access to multiple tools like Link Building, Site Audits, Competitor Analysis, Keyword Research and, Rank Tracking.

+ The backlink feature allows you to learn what your competitors are up to and implement that into your strategies.

+ Free Keyword Difficulty Checker provides detailed keyword research with volume, CPC, and other valuable data.

+ You pay just $7 for a  7-day trial plan. 

The Cons:

It has a steep learning curve making it an unsuitable tool for beginners.

No free plan. The fact that you must pay to use this tool makes it inaccessible for many people, especially those who are new to SEO.

It is very expensive in comparison with other tools, with prices starting from  $99/month for the basic plan that can go up to $999/month for use of all the features.

Not available for iOS and Android.

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2. SEMrush

Next on our top SEO tools list is a marketing tool. Marketing tools always tend to be fan favorites and SEMrush is one of them. It is best suited for marketers as well as SEO experts who love the “Domain vs. Domain” analysis that allows them to easily compare their website to their competitors’. 

SEMrush also has features such as an On-Page SEO Checker, a feature that allows you to check your website’s on-page ranking and provides recommendations on how to improve it. 

It also comes with a site audit tool that can help you check your site’s health and always keep it at 100%.

Read our full comparison here: SEMrush vs Screaming Frog

The Pros:

+ It helps you analyze competitor websites, with data on keywords, traffic metrics, pages, and trends.

+ It offers useful tools such as Technical Audits, Keyword Research, Competition Spying, Link Building.

+ The brand monitoring part is amazing.

+ It comes with free-to-use features for everyone.

The Cons:

It is accompanied by a rather expensive plan costing a minimum of  $120/month, thus making the tool less affordable for many people.

It comes with limited free access – The maximum number of requests made to the Analytics reports per day is limited to only 10.

It provides lots of data but analysis from an SEO expert is required, therefore making it difficult to use for beginners.

It can be challenging to pick up at first.

3. SpyFu

Last but not least in our list of top SEO tools is SpyFu

It is a free-to-use SEO tool for keywords. While SpyFu has great premium features, SEO experts have been complimenting the free-to-use features available in SpyFu and that is what makes us pick SpyFu in our top SEO tools list.

The main selling point of Spyfu is that even if you start free, the tool has a range of fantastic features to prompt you to convert you from a free user to a premium one. 

You can view the number of times a keyword is searched and its difficulty. SpyFu also allows you to do research on your competitor’s website and also has the feature to see how many organic keywords they have, the number of monthly clicks they get, who their paid and organic competitors are, and much more. 

It is the most comprehensive SEO tool available out there.

The Pros:

+ It comes with multiple features such as Competitor Analysis, Keyword Research, Competitors Backlink, Domain Comparison and, Rank Tracker.

+ It has great guides to help you understand search and SEO better and is suitable for new users.

+ It is free to use, making it accessible to most people compared to other SEO tools that tend to have very limited data and features for free.

+ It has a cheap monthly plan starting from $39/month.

The Cons:

– It can produce inaccurate results and has a precision level of only around 40%.

There are some websites that SpyFu has no record of.

It can’t give you full data and insights on everything you’re looking for.



The Top SEO tools are ever-changing and there are always new tools taking over old ones. As of now though, we believe that the above-mentioned SEO tools are gold. However, you will have to put in the effort to get the results. That includes producing SEO-optimized content, rewriting your description, and implementing what you’ve learned from SEO tools.

Read more like this: HOW TO WRITE AN SEO Optimized ARTICLE WITH SEMRUSH?


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