What Is A Pitch Deck |10 Elements To Include In A Pitch Deck


Investment, profit, and a successful business make a person a successful businessman. To entice potential investors for your start-up, you must come up with a strong and effective pitch. In financial terms, we call it a pitch deck. What if you have a concise and brief picture of your company, to show to your finance provider? This is where the pitch deck comes in. So, first, you need to know what is a sales pitch deck.

Read this piece of reading till the end to get the notion of what is a pitch deck? 

What is a pitch deck?

A pitch deck is a specific presentation of your business plans, services, and products, that you can show to the potential stockholder or any client. In addition to this, the pitch deck also shows the growth track of the company.

It is a very effective way to communicate and transfer your business ideas to external sources. If you want to propose and excite the investors of your business then, a pitch deck is a technique to practice.

The pitch deck is a visual document, that displays all the vital information about the company’s upcoming business plans, with very simple yet informative pieces of knowledge.  

What is the purpose of the pitch deck?

The pitch deck is a self-explanatory short summary of your business perspective. Although it does not give the guarantee of the funding, it does assure the next catch-up meeting with the investors.

The founding objective of the pitch deck is to create the interest and eagerness of investors in the business.

What should a business pitch include?

Having the same aim to entice the stakeholders, a business pitch deck is nothing more than a presentation that is in the form of email, a letter, or any unplanned discussion. But what is a sales pitch deck and what to include in a pitch deck is a question of concern. Worry not, here is the mini-guide to help you.

1. Be concise

Going around the bush, in the business deals may cause a heavy loss to the company. Keeping the matter to the point and swift will halt the investors to get on the sidetrack. Making long talks may create a loss of interest in the proposal. And may create a notion in the investor’s mind that if they cannot understand the concept then the customers will neither comprehend.

2. Use the hook

Practice using the elevator pitch. This is also called the hook, to attract the investors amid the business writings and meetings. It is a short two-lined pitch to fascinate the investors. A carefully planned and concisely set, this elevator pitch is a great idea to work with if you want to make your ideas hit the bull’s eye, directly in the minds of the investors.  

3. Details should be realized

Details make up the documents. Minute details that are missed can create big unreversible mistakes. Provide your investors with the motives, why should they consider you? What benefits you will provide them. Some of the details that are worth remembering to add are: 

  • Do an Industry investigation
  • What are the Marketing strategies?
  • Business model considered
  • What is the implementation plan?
  • What are the risks?
  • What will be the financial forecast and needs?

4. Research

For any business plan, doing research is a mandatory thing. Even before the launch of the product, you do plentiful research about the targeted audience, their needs, and their expectations. Later in contrast to that, you provide a matching product to the customers. While making a pitch deck, research for your investors and design your idea in a match with their interest. As a proofread make sure all the facts and figures are validated. The use of a compelling and appealing tone will create a tone of understanding. 

What are the essential elements to include in a pitch deck?

Every pitch deck can be different from the other one, but some essentials need to be added, to make it more arising. These are 10 rudiments, that are supposed the foundation of the effective pitch deck:

  1. Starter: A catchy intro will be sufficient to cling to the customers till the end. Start with a clear and simple yet concrete tone to propose your idea. It will be best to compare your attribute to the other companies in the rivalry. 
  2. Pitch in the problem:  talk about the problem that you face in the targeted market. This information will reveal the need for your product or service in the marketplace.
  3. Target market: having the same demographics, a target market has individuals with identical aspects. Depending upon the size of the market elaborate on the products and services you offer to the consumers.
  4. Solution: holding high among the document is the slide that has the solution. If you are proposing the problem, then eventually a solution slide is a must. How and what will you provide to the customers to alleviate their concerns. More visuals in this slide will do an extra struggle to pull in the investors.
  5. Show the growth:  the investors are very much interested in what have you achieved in the past period. Even with the use of bullets and points, you can exclusively elaborate on your milestones set and achieved. Annual revenue rates, ROI and profit margin, etc.
  6. Marketing and sale strategy: what are your plans to promote the product is very important to the project. The selling and marketing strategies will leverage the company’s image as a productive and efficient business unit. This will also show what will make you stand different in the competition.
  7. Competitive analysis: this can be used as a completive advantage for your company. Provide the investors with the reason and motives why they should prioritize you over your rivals.
  8. Team:  this slide will show your image as the management and your ability to work as a team to complete the task. Add in the member and their designations that will be included in the achievement of the tasks. What is their expertise and how will they leverage your investments? 
  9. Financials: this slide includes the actual financial health of the company. Include the development of the last three to five years. The use of the statements, current tasks and projects, information, and the business model itself. Representation through the infographics and charts will highlight and help the desired objective to be more elaborative.
  10. Funds and investments: do not forget to add the main gen about how much fund is required for the project. Show the plan how the money will be spent and what will be the timeline to reach the goal. This will create trust amongst.


Hence, conclusively, showing the perfect image of the company can be easily done by the pitch deck. What a sales pitch deck and what will be required to include in it, should not worry you anymore? Project your best to fascinate the investors, to put in the big amount for your upcoming project. Use pitch deck.

Thanks For Reading.

Also Read : How To Market A New Product | Winning Strategies 2021


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