- By Luis Espinoza
- October 22, 2021
Search Engine Optimization or in short – SEO is a complex and ever-changing process of organically improving your website’s ranking on search engines like Google, in order to generate more traffic and engagement. However, technology is getting smarter and more advanced with each passing day, and for that very purpose, we will be guiding you through the important Do’s and Don’ts of SEO. It is important that you get a good grasp of the complex and dynamic algorithms a search engine comprises, and learn simple yet effective ways to work around that information to make your website better optimized and ranked than that of your competitors.
Learning how to do SEO of your content isn’t always a piece of cake. But you should be able to do it to quite an extent if you follow the below list of Do’s and Don’ts that one should keep note of while optimizing a web page or content.
When it comes to knowing about How to do SEO of your content, following are the some key points that one should keep in mind.
First things first, picking a strong keyword is very important. A Long-Tail keyword is more specific and longer than other common keywords and serves as an important factor when it comes to how your website is or will be ranked on search engines.
A long-tail keyword is the total opposite of a general keyword, i.e. its focus is not on the keyword itself, but on the user’s search intent. These further aid users in being pointed to the specific piece of information that they might be looking for.
Let’s suppose that you are selling computer hardware peripherals e.g. gaming mice. A user, who’s intent is to buy this type of product, is more likely to get the desired results when he/she uses long-tail keywords such as “Gaming mouse with adjustable DPI”, as opposed to using common keywords like “Computer Mouse” or “Mouse”, which will lead to the intent of the user’s search remaining obscure, and consequently produce results with little to no relevance.
These are the two broad categories of SEO.
On-Page SEO covers all of Google’s ranking factors that are determined by various elements associated with the page that you are trying to optimize such as your content, page structure, etc.
Two of the most crucial factors involved in effective On-Page SEO are speed and compatibility. Time is money, nobody wants to wait and hang around a slow and unresponsive website for any longer than 5 seconds. That’s just us being generous but the actual standard for response time is 3.5 seconds according to Google Search.
Off-Page SEO refers to all the variables that Google considers which are not always under your own control. Things like the user’s personal search history, location, social networks, etc. fall in this SEO category. Read more about off page
Having a keyword-rich domain could play a key role in allowing your webpage to be ranked higher than others. That being said, this isn’t the only crucial factor and is often overused, which has made the use of this technique less and less effective.
When it comes to compromising some and prioritizing other things, the quality of your content should be the least of your compromises as it is the bread and butter of your webpage. Your content should be in-depth, appealing, informative, and easy to understand. Your goal should be to provide the user with information that may help or even make him/her further interested in your content.
The Bill Gates prediction in 1996 that states “Content is King.” could not be any truer as ever today.
One of the most important parts of learning how to SEO is to have regular content updates, keep your web page fresh, thorough and at par with your competitors. This may also refer to adapting to the fact that Google introduces more than 3600 small changes to their algorithms every year, with new trends being introduced in this volatile sector that nobody is ever able to predict. You need to continually keep up with the news to be on top of your SEO game.
Similarly, Voice search was pretty much nonexistent 5 years ago. The development of voice assistants like Alexa, Google Assistant, etc. has been popularized. According to data, voice search revenue will more than quadruple from just 2 billion in 2017 to 40 billion dollars in 2022. This explosion in popularity presents opportunities and challenges to traditional SEO approaches.
Use White Hat Approach: White hat approach is a set of rules that one may follow if they’re in for a long run. It includes having:
– Relevant content
– Well labeled images
– Relevant links and references
– Complete sentences with good spelling and grammar
– Standard-compliant HTML
You May Also Like To Read: How To Do Keyword Research For SEO
When learning about how to do SEO, it is important for one to know what not to do as well. We will be discussing all of that in the section below.
By definition, “Keyword stuffing”, also known as webspam or spamdexing, is an SEO technique, in which keywords are loaded into a web page’s meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines.
Avoid practicing such techniques, as they will only potentially help you in your short-term goal but are a disaster for your overall business. Google now penalizes your site if it catches you stuffing keywords, resulting in rank demotion or even the risk of getting removed altogether.
It is a writing technique used in SEO, and other applications, which creates what appears to be new content from what already exists. It includes re-writing already written content with the use of synonyms and various grammatical tricks creating dozens or even hundreds of new, unique pieces of content for blog posts, articles, and WebPages.
Article spinning is an unethical practice that one should refrain from using during the process of webpage SEO since it has an adverse effect on your page ranking.
Your webpage HTML should comply with industry standards which demand your site to have at least 3.5 seconds or quicker response time. It should be fast, responsive, and appealing to the user while also being mobile-friendly.
According to the statistics, in 2020 alone the number of unique mobile internet users stood at 4.28 billion. In other words, that comprises over 90% of the global internet population which happens to be using mobile for browsing purposes. New research by Google has found that 53% of mobile website visitors will leave a webpage that doesn’t load within three seconds. Hence, disregarding the importance of your website’s load speed, both on PC and mobile – is a huge mistake and could lead to the downfall of your website.
Don’t target overly general and basic keywords, as long-tail keywords are far more effective and follow the rule of the user’s search intent.
On the other hand, more generalized keywords may bring up several results that may or may not be related to the needs of the users, hence overwhelming them with WebPages. For that specific reason, Google tends to lean towards long-tail keywords to make the experience of their users better by showing the relevant search results preferably on the very first search page.
The total opposite of the earlier mentioned practice known as Whitehat, Blackhat is a disapproved practice that nevertheless could increase a page’s ranking in a search engine result page, but it comes with its own penalties and risks. Some of the commonly used Blackhat techniques can be found below.
– Duplicate content
– Invisible text
– Cloaking or redirecting the user to another site
– Links from sites with non-relevant content
To conclude, we hope this article helped you understand how to do SEO and the good and bad practices. We here at Services Ground offer a wide variety of business solutions and thanks to our team’s expertise in SEO, we can guarantee you a visible improvement in the speed, performance, and search ranking of your website, with a blend of on & off-page SEO activities.
For further information, please visit us at www.servicesground.com