If you are new to this field, then the first should be done is to go through the SEO checklist for new website. What is required to drive more traffic and interest to your website? Search engine optimization (SEO) is the key thing to do to rank your website on the top of Google.
If you are a newbie and unaware of the related concepts, then this basic SEO checklist will help you understand what an SEO checklist is and how to drive more traffic to your site with an SEO checklist.
What is an SEO checklist?
An SEO checklist for new website is essential to reading and following a guide that will help you complete and tick the features needed to rank a website on Google.
On the whole, there are three types of SEO checklists:
- Technical SEO: Done for crawling and indexing
- On-page SEO: For content optimization and
- Off-page SEO: For web promotion.
1. TECHNICAL SEO:
In order to rank higher on the Google SERPs page, you need to optimize your site according to the SEO checklist for new website. The actual assistance is, search engine spiders crawl and index your site more effectively.
By default, the search engines give a superior priority to the more standardized websites in their technical aspects. The website that is more responsive or has a quick loading time is more likely to get a high position on the Google results page.
Here the Technical SEO will help you to make sure that your website does so. To do the technical SEO following, here is the step-by-step guide that will help to ensure that level of security and the structure that your site needs to be graded up by the search engine algorithm.
All the mentioned steps are considered regarding Google Ranking;
Use SSL: (Secure Sockets Layer) is a security technology that makes an encoded link in between a web server and a browser. In 2014, Google started to give preferences to websites that included HTTPS. This is done by installing an SSL certificate on your website; however, most top website builders include an SSL certificate by default.
A responsive and automatically adjusted website automatically ranked by the Google algorithm. Since, majority of people use handheld devices like mobile, note pads, and tablets, hence it is necessary to make sure that the site is completely approachable.
Site speed: A swift loading site is considered well for ranking. Consequently, the factors that are responsible for the improvement of site speed must be taken into account. Fast hosting, the smaller size of images, fast DNS (domain name system) provider, minimum HTTP request, compressed webpages, and reducing unnecessary spaces and line breaks are few legitimate tactics to increase the website’s speed.
Reduce matching content: Duplication of any webpage may penalize your website. Therefore, avoid using duplicate material on your webpage.
XML sitemap: As a website developer, it is counted as a good practice to make things easier for Google. An XML is a file that the developer makes to help the search engine to understand your website better while crawling it. That kind of action could be the lead for the search engine to comprehend where each page is.
AMP: Accelerated Mobile Pages is a Google-sponsored project aimed at accelerating the delivery of content on mobile devices.
The advantage of this apart from ranking is that a quick loading page is comparatively more likely to be read and shared, increasing the dwell time and number of backlinks that point to your content. All these add up to good SEO.
Use of structured data:
Through this technique, you can enhance search results using rich snippets. These can be used in different ways, for instance, the rating stars, prices of products, etc. Moreover, with the use of structured data, you can improve the CTR (click-through rate)
Enroll your website: Certain free tools like Google search console, Bing Webmaster and Microsoft are available to help your website submit for indexing. Submit your XML sitemap so that the site can be crawled down by Google and display results from it on the SERPs page.
2. ON-PAGE SEO:
The second but very significant factor in the SEO checklist for new website is the on-page or on-site SEO. In this type, we work upon the content and HTML to optimize it. To make your webpage visible to many, work upon the following points:
Short and sweet URL: Shorter the URL, the better it will respond. Brief URLs are easier to remember, but correspondingly all the required description is a must to include. Visitors are always interested in the URL which display the keyword of their exact intention. Therefore, the best practice is to include the main keyword in the URL.
Convincing title tag and meta description: These two parameters should be written very carefully so as they become compelling and equally informative. The use of the main keyword in both will help to improve the SEO of the webpage.
Use of heading: Experts say that it is a good practice to use only one H1 heading. Since this heading covers the title in detail, therefore main focus keyword is a must to use.
The H1 heading is a good position for using the main keyword, as it will appear to Google that the upcoming text reflects the main idea.
Use the ALT text: Give a proper description to the images in the ALT text, even adding only the focus keyword will do too. This helps to rank the image on google. When websites take a lot of time for a page to load, people switch to the images for a quick answer to their questions.
Position of the main keyword: The introductory part of the content is very vital. The starting 100 words are worthy of high priority for Google. Thus use the focus keyword in this patch of writing for better ranking.
Use of LSI words:
Google gives priority to those pages that use longtail LSI keywords rather than using the same keyword repeatedly.
The pro-tip is, add the main keyword with a variety of how’s and what’s with relevant words attached. The idea of making these types of longtails can be taken from the most frequently asked questions.
Length of content: There is no pre-defined length that’s considered well for the website ranking.
It depends upon how well words are used to explain the underlying idea. But one thing is a must to be kept in mind that the sentences should be short and understandable. It provides ease to the reader and can get the concept behind without getting tired in one go.
3. OFF-PAGE SEO
Off-page SEO is equally important for ranking as other types. This factor refers to SEO that is done off-site or outside the website. The aim is to rank a page on the Google Results Pages and is achieved through backlinking the website.
Evaluate your competitor’s profile: Significantly, you should have an insight into your competitor’s link profile. Spend some of your time to analyze your competitor’s overall strategy with which his website is projected; the content, the resources, the authority of the links, everything. There are many backlinking tools available that will help you to do so.
Do a link intersect Evaluation: doing this analysis will help you understand what opportunities your competitors are already availing. Use of backlink analytics tool can give you five different domains and their insights with which your competitors are linked. For instance, there is a resource page that is linked to all the other webpages except yours, and then this can be a great opportunity for you to ask to be added.
Build new link opportunities: there are plenty of opportunities to create link building. Use the available right tools to link to other websites.
Use the power of social media: social media platforms surely know how to engage the masses. Add social share buttons to your website so to drive more organic traffic to the website.
Try guest posting: guest posting means writing content on any other company’s website. This can help you to create linking.
If you want to increase your website’s visibility, then navigate through this whole SEO checklist for new website. This SEO checklist is written down and broken into chunks of three main parts to help you to tick and check what is done and what is required.
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