Copywriting has existed since Babylonian times and the first printed material is said to have come into the world in 1477, promoting the sale of a prayer book.
In the modern world, copywriting has a huge impact on the success of a marketing campaign associated with a product/service. For this very reason, the opportunities in the field of copywriting are growing day by day and the demand for more copywriters is only going to mount further in the times to come.
In this article, we have jotted down the key ingredients you need to have in place to start copywriting with no experience and potentially earn a six-figure income per annum.
Here is what you got inside the article
- What is Copywriting?
- Is a Degree or Experience Necessary?
- Why do People Hire Copywriters?
- How You Can Start Copywriting with No Experience.
- Learn Persuasive Writing
- Invest in a Course
- Establish Your Niche
- Make a Copywriting Portfolio
- Join a Freelance Writing Agency
What is Copywriting?
According to the definition, Copywriting is the act or occupation of writing the text for the sole purpose of advertising or marketing. The resulting product written for this purpose is called a copy, which aims to highlight product/service features, increase brand awareness and ultimately persuade a person or a group of people to perform a particular action. Most common examples of such an action would be sign-ups, subscriptions, or even purchases.
Copywriting is done with only one end goal in mind, that being to promote and sell goods/services. It’s basically selling your words, and yes – these words make you money.
Such words can take a wide variety of forms such as:
- Landing pages
- Blog posts
So, now that you know what copywriting is, let’s get down to the finer details.
Is a Degree or Previous Experience Necessary?
Every client is different and every writing gig varies. Some clients may have fixed rules when it comes to having a formal degree or education, while others may want to have a look at your portfolio and judge you for your skills rather than formal education.
So in short, yes, you can become a copywriter even with no relevant degree.
Now that we have that part out of the way, let us inform and guide you on how you can start your copywriting journey as a beginner.
Why do People Hire Copywriters?
Before getting into copywriting we must first discuss why people like to hire copywriters. This is important for you to know and will help you learn how to start copywriting with no experience or formal degree.
Following are the attributes of a competent copywriter:
- Can cover all key aspects of your product/service
- Knows how to do persuasive writing
- Provides a new perspective
- Writes strong lead generation content
- Is clear and direct
- Is able to make conversions through the written content
To summarize all that, a good copywriter can capture the essence of your products/services, their purpose, and how they may benefit the consumer. He/she knows how to convince people to buy your product/service and the psychological factors behind it. And most importantly good copywriters are direct, clear, and can convert your followers into loyal customers.
How You Can Start Copywriting with No Experience
Copywriting is considered to be a very high-paying job. In 2019, PayScale.com stated that the expected salary for copywriters ranged from $35,000-$73,000.
Down below is a step-by-step breakdown of how you can start both learning and earning from copywriting from the comfort of your home.
1- Learn Persuasive Writing
The ability to leave a lasting impact on readers is what separates the pros from novices as far as copywriting is concerned. A good copywriter can easily catch their reader’s attention and persuade them into taking the desired action.
What’s important about persuasive writing is that the writer must know to focus on writing about the product/service benefits the consumer will receive. Explain to your reader how and why your product will affect his/her life in a positive way.
Some most commonly used techniques in this regard are listed below.
– Establish trust and develop credibility.
– Understand the reader’s intent and align your copy with that.
– Pay attention to your writing tone.
– Provide the reader information on “why” to take the desired action, and how it will benefit them.
– Repeat your CTA. It grows familiarity!
2- Invest in a Course
Whether it is an investment of wealth or time, both are equally important. Benjamin Franklin once said, “An investment in knowledge pays the best interest.”
Pick a course, and stick to it. A formal degree is not important but the skill set is, and it will help you quickly learn how you can start copywriting with no experience whatsoever.
Investing in a proper course might be a make or breakpoint in your copywriting career; it will carve out a path for you to follow and should therefore be given due importance.
3- Establish Your Niche
You must have heard this many times before and rightly so. It’s easier to develop copywriting expertise in one field and be seen as a subject matter expert than trying to be a jack of all trades.
You are more likely to succeed if you narrow down your range of work and focus on a particular niche. There are plenty of niches out there to choose from:
- Financial market
- Self-improvement market
- Travel market
- Food market
- Small software business market
- Senior healthcare market
- Commercial construction market
And the list goes on. As a word of advice, make sure you do thorough research and choose your niche carefully.
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4- Make a Copywriting Portfolio
Create a Minimum Viable Portfolio – MVP. Use the least amount of time and maximize the viability of your portfolio. It will consist of a single sample which is just about enough to win you a job.
Your MVP will be like a sniper rifle – Efficient and Accurate. Be direct, precise, and write an eye-catching copy to outshine other experienced copywriters. And bear in mind – go for similar, not exact.
5- Join a Freelance Writing Agency
The biggest hurdle that most online content writers face is breaking into the huge market of writing business, be it a content writer, blogger, report writer or technical writer, etc. Everyone has a fair share of struggle and luck involved in the success of their writing career.
Luckily, today aspiring writers have access to a large number of freelance writing agencies that can help them get started with their copywriting career.
Some of the most commonly used and trusted freelance websites would include
Even with tons of resources online, we all know that sometimes it can still be very hard to land your first gig. Even experienced people will find trouble setting their foot into this enormous market of remote jobs. For that very purpose, it’s recommended that you do your research and see which freelance website suits you best.
Along with these free websites, you also can opt-in for freemium or premium freelance websites.
Also Read: How To Earn Money With Freelancing
Copywriting is a very lucrative job that you can cash in on as long as you have the skill and aptitude for it. We hope that you found our guide useful and learned about how you can start copywriting with no experience. For more informative articles don’t forget to check out our other frequently updated blog posts.
Read also: HOW TO START CAREER AS A FREELANCER IN 2021