Facebook Adds 3 new ways to monetize video content


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Facebook app is introducing 3 more ways to make money with video content and generate revenue as a content creator. Facebook aimed at helping creators to make more money with video content by launching three more updates. 

The innovative changes include to Facebook’s video monetization options include:

  • Earning revenue from short-form video.
  • Expanding eligibility to more content creators.
  • Making it easier for creators to earn money from viewer contributions.

The ability to monetize videos posted on Facebook is available on pages that meet a certain set of standards.

Since the criteria have now been updated, let’s look at that first.

Updates to Eligibility Requirements

After the update of Facebook’s eligibility criteria, many pages will be able to meet the set of standards to monetize their videos. 

Facebook app has its own criteria for each type of video ad: In-stream, Live, and Gaming. And Facebook is updating every standard. 

In-Stream Ad Eligibility

In-stream ad is basically the Facebook ads shown either before or during a video. Facebook app pages could be eligible to run in-stream ads if they meet the set of requirements that are:

Videos should have 600,000 total minutes of views uploaded in the past 60 days. That can be of any kind like regular video, uploads, live streams, and recordings of live streams. 5 or more active video uploads or previously Live videos. Apart from this, to meet the standard set, the video must be published, not deleted, and must be according to Facebook’s Content Monetization Policies. 

With 10,000 followers, stream ads will continue to be available to pages. These ads are not available to personal profiles. 

Earn Money From More Types of Videos

Facebook Pages can now monetize at least as short as one minute video, provides an opportunity to run a 30-second ad that Facebook says is “minimally interruptive.” 

But before this, Facebook monetized only videos of 3 minutes or longer. 

Facebook includes mid-roll ads in videos longer than 3 minutes, and these ads are shown while playing the video. 

Mid-Roll ads update

Mid-roll ads can be shown after 45 seconds while playing video, a minor update from the last 1-minute checkpoint.

Live Stream Ad Eligibility

Pages, looking for monetizing live streams Facebook has separate eligibility criteria for them. Moreover, pages will have to meet another set of requirements to run ads while going live: 60,000 live minutes viewed in the last 60 days. 

Facebook notes that watch time for recoding of live streams will not count towards the meeting of eligibility criteria. 

Earn Money Directly From Viewers

Pages will be able to earn money with stars when they are eligible to run ads in a live stream. 

If you’re familiar with Twitch’s ‘Bits,’ then you can easily understand the concept of Facebook ‘Stars.’

It’s a kind of digital currency that people exchange with real money and send to creators as a reward for their intriguing content. That’s how creators earn revenue from stars they receive during a stream.

Eligibility for Stars Update

Facebook is now updating eligibility for stars to 15 more countries. Facebook will start testing the ability for creators to earn Stars from non-live videos near future. 

Now creators can check whether their pages are eligible for monetization or not in Creator Studio, and they can apply for this program as well. 

Facebook says all the applications will be reviewed and gradually allowing the pages that meet its criteria.

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James Robert is a journalist who covers all the social media and tech-related news for SG-educate, the world's largest multimedia news agency. He reports on tech from all over the world, focusing mostly on social media platforms. He has worked as a digital editor and online coverage of global breaking news on tech and big stories, reaching millions of readers across multiple platforms.

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