What Is SEO | How Do I Get Started?

Nowadays, a very famous term that you hear is SEO. SEO stands for search engine optimization and is considered a crucial concept to understand to rank your website on Google. This article focuses on the best SEO tips for beginners, which will help you from the start to the end so you can understand every concept related to SEO.

What is SEO and how does it work?

To rank your website on Google, the only thing that you need is to do SEO.

SEO is search engine optimization which is the process through which you can drive organic traffic to your website and increase visibility.

How do search engines work?

Before engaging you with the best SEO tips for beginners, it is important to understand how search engines work.

Essentially, the search engines have two vital things to be considered: the first is the database of the information, and the second is the algorithm. These two components combinedly work to show the results on the SERP (Search engine results pages).

There is not only a single factor that is considered while ranking a page. The Google algorithm has many factors to consider to give the most relevant results for you. The search engine works in three simple steps:

1. Web Crawling: There are programs known as spiders, bots, or crawlers used by search engines to collect data from the internet. These bots work to collect data. The crawlers scan the whole website and store the data in its database. Along with this, it also holds the links to that website.
2. Indexing: This is the point where the properly searched keywords will help. The search engine tries to understand and thereby sort the website’s content with the help of the searched keywords. Therefore, for a better ranking, search for the keywords that have low competition. 
3. Ranking: The websites and thus the results that they display are ranked on certain aspects. Some of them are the keyword density, speed of the website, and supporting backlinking. The search engine works to show the most relevant results. 

Types of SEO

Holistically speaking, there are three main types of SEO: on-page SEO, off-page, and technical SEO. Further, categorizing deeper into the related concepts will further help us to understand the notion behind every type:

ON-PAGE SEO: This optimization is done on the webpage. This refers to the content and website HTML optimization.

OFF-PAGE SEO: This optimization is done off the website. This refers to the external linking that is done to link your website to draw more traffic.

Technical SEO: This type is more concerned with the crawlers and the indexing of the website. If your website is properly optimized, then there are high chances that the SERP will display your page at the top position as a search result.

Why does SEO matter?

Once you comprehend the concept behind SEO and the best SEO tips for beginners that will do, you need to understand how important SEO is to do. 

Even if your website has finely added content with rich materials added, it is of no use if it is not available to viewers. Doing SEO helps you here. By making it easier for the search engines through SEO, we make our webpage accessible and visible. Without SEO, there is no traffic; indeed, there is no point in making a website then.

SEO also helps you to reach your targeted customers and gives you an open opportunity to show up what you have for them. The majority of the user or visitors do not go on later pages in the 10 top searches that Google shows. Therefore, to bring your webpage amongst the initial pages, all you need is SEO. 

Learn what is customers search for:

To make your webpage optimized and engaging for the customers, learn what they are searching for. Start by doing some niche research and then work on its optimization. If your webpage answers exactly the question that your customer asks then, this is the point that will take you to the top. If they are looking for certain information, then make sure that you are providing the exact. Moreover, make your page easy to access and navigate so that whenever the visitors look for further relevant information that should not go lost. 

A fresher content or concept related to any topic is more attractive for the customers rather than the “what” type of regular question. Therefore, try to elaborate on the deeper concepts associated.

How do you do SEO for a website?

best SEO tip for beginners

Title tags

Use the researched words in your title tags. The title tag is the HTML element, which is displayed on the SERP as the heading of the website.

Finest research on keyword

keywords matter a lot when you want to rank the content of the website. Since these are the words that the searcher types and hence must be evenly present throughout the text so that the crawlers can categorize them and display them for your respected query.

Know your competition

There are many tools available on the internet which can readily help you to do detailed research about your competitor’s website. Look into the methods with which your competitors are occupying the space on the webpage.

Create consistent content

For working websites, consistency is the key. Make sure that you publish fresh content at regular intervals. This will not only help your existing content but also cling to your viewers.

Do link

Link building is a very important part of SEO. Acquiring the hyperlinks of other relevant websites. These hyperlinks are used by the search engine to crawl the webpage. Connecting your website to linking has two basic use for search engines, first to discover the new pages and second, to assist how well a page should rank in the results.

Answer the questions

There is always room for asking questions since it is not always that everything is perfectly responded to by the website. Therefore, there is a part of FAQs on the website included. To rank your website better, answer these questions, as these are mostly searched by people on Google.

Best free SEO tools

The main objective of any website is to position itself at the top of the search engine. The search engines are very smart and powerful to provide information that people require.

Also, most people do not even scroll down to look for the information they want. The maximum they visit is the starting two or three websites. Therefore, to make your website reach that top position, SEO is required. 

There are many tools available on the internet that can help you to rank your website better. Most widely used are Google Analytics, SEMrush, Ubersuggest, Moz, and Ahrefs. All these tools have varying features and are used according to the requirement. In this way, you can easily get started with SEO.

Conclusion

To make your website outstanding in the SERP, there is only a single thing you need: SEO. Along with the basic tricks that you need to optimize your webpage, several tools can help you in different directions to make your work positioned at the top.

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